-Tom Pinney, Staff Writer, Maryville Daily Forum
Meyer advises struggling small businesses
Doug Meyer, owner of Meyer Auto Center in Maryville, published a book giving small business owners a leg up in an ever-growing, competitive market.
Meyer is the author of “Selling In Your Town: Your Guide to Running Your Small Business.” In the book, Meyer goes over information new business owners might find valuable, including his own journey toward success.
After Meyer’s family purchased their second dealership in Shenandoah, Iowa, they recognized many changes that could be made from within. The dealership had not changed how it was doing business and needed to be revamped.
“After turning the dealership around in a short amount of time, I was asked to be on the Chamber board,” Meyer said. “After being on the Chamber board, seeing how other businesses were run in our community and looking at businesses in other small towns, I noticed that the businesses that were successful were doing a lot of the same things. I also noticed that the businesses that were struggling were all pretty much struggling with the same issues.”
Meyer received questions from other business owners on how he was able to achieve such a high level of success in small towns. This jump-started Meyer’s motivation to write a book on the subject.
While working 60 plus hours per week and volunteering at the Chamber, M.A.Y Mentoring, the Optimist Club and Toys for Girls and Boys, he worked on his book for a little over two years, when he had time.
“When it was finished, I had Gregg Connell, Executive Vice President of the Shenandoah Chamber and Industry Association, read it to see if he thought it was worthy of trying to make into a book,” Meyer said. “He read the book and said, ‘You need to get this in the hands of every small business owner.’ I then moved forward with the publishing process. About 10 months later, I had the book.”
Meyer went through the route of self-publishing when he decided he had an urge to get his work published. He went through Archway Publishing, a sister company to Simon & Schuster, who Meyers said felt like more of a partnership than anything else. He had to pay the publishing costs for the book, but that sum ended up being less than half of what many other companies were charging at the time.
“For me, it was more about seeing a problem, and I felt that I had an answer to that problem,” Meyer said. “I know if every small town business owner that is struggling read my book and did what it says, then they would be more successful. Getting it in the hands of those owners is way more of a challenge than I could have ever imagined. My publisher told me, ‘If you have patience, then this process will test that patience. If you don’t have patience, then I’m sorry, this is going to be hard.’”
“Selling In Your Town: Your Guide to Running Your Small Business” is available on all e-readers and can be purchased online from retailers such as Amazon and Barnes & Noble.
- Northwest Missourian